Art direction & graphic design, a personal collection of work reflecting thoughtful craftsmanship.

At the core of graphic design lies a visual strategy. Each project reflects ongoing shifts in cultures and environments, creating a defined record of history. By questioning these changes and challenging their intent, the projects address and resolve the issues at hand.

Showcase

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JW Marriott

The JW Marriott guest intro video showcases a tiger-eagle fusion, inspired by the brand’s logo, symbolizing nature’s power and the brand’s prestige. As one of the first visuals guests see, it sets a tone of captivating luxury for their stay.

Nestle

In a cluttered ad market, Nescafé Smoovlatte needed a standout campaign. Nestlé brought in Angela Baby for star appeal, while we created sleek key visuals and a short TVC to highlight the brand’s smooth, modern vibe for China’s urban youth.

BAOISM

As the design lead for BAOISM’s operation, a vibrant visual identity was crafted to capture its innovative take on the traditional Bao. The work ensured a cohesive and engaging experience, reflecting the brand’s ethos of “food for everybody.”

Brands

Medical / FMCG / Events

Johnson & Johnson
Nestle
Phillips
Maritz Canada


Hospitality & Real Estate

Ritz Carlton
JW Marriott
HK Resorts
Melco Crown

Automotive

Speedhunters
Importfest
CAA Insurance
Renault

Contact

Start with a talk, most great ideas do

About

Approach

The creative process harnesses questions, consideration, anticipation, and improvisation to deliver unparalleled results. Thoughtful questions uncover a project’s potential, while careful consideration and cultural influences shape practical solutions. Anticipation keeps designs forward-thinking, and improvisation adds agility, ensuring unique, impactful outcomes that transform perspectives and elevate every project.

Diciplines

Art Direction
Graphic Design
Design Build Concepts
Brand Strategy Proposals
Product Prototyping

Location

Hong Kong
China
Singapore
Toronto
Vancouver